Instead of fostering teamwork, shared goals drive more individual effort. But where’s the collaboration? There isn’t any. Shared work, by contrast, focuses collaborative effort. Should they also share goals? Sure, that’s how they will know they achieve what they set out to do. But it is the specific work a team shares that ignites powerful collaborative behaviors.
Read MoreShared work must be as clear and compelling as people’s individual responsibilities. If you want collaboration from these achievement motivated folks, the pull has got to be irresistible. The teamwork you are proposing must be as clear and compelling as their individual tasks; it must tap into their deep-seated need for accomplishment. This is how great teams operate.
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